I had the pleasure of writing this with Gerard Lemos for the USCÂ CPD Blog:
We have been on the cusp of the network phase in Public Diplomacy for some time now, but as yet we have not fully crossed the threshold and adopted the operating model of a network based approach.
Our operating model will have to be turned upside down – the people outside the organisation would be the agents of change, not the beneficiaries of change. We would no longer have audiences or customers, but collaborators and network members instead. We would not be the suppliers of knowledge and content, but the receivers and distributors. Our staff would become network facilitators and mapmakers, not teachers and managers.
Read the full post:Â http://bit.ly/ca9h3n