Matt Armstrong posed this question on Mountainrunner. The coding of the data he had gathered was crowdsourced via twitter. This has allowed him to run an analysis of the global audience of a government initiative run on a social media application. The result of his analysis demonstrates that 67% – 70% of the audience is … Read More “Mapping the Question: what does it mean if the demographic of two-thirds of your audience is not your target demographic?” »
Category: networks
The evaluation of Government 2.0 initiatives using a network analysis approach, has demonstrated the importance of understanding the type of the network which is being engaged through social media. The value of consciously considering whether the initiative will be centralised around Government or dispersed throughout society should not be overlooked. This may unlock the potential … Read More “#g2g” »
The ISA panel session; Bridging the gap between theory and practice in Public Diplomacy provided a useful opportunity to discuss how links could be strengthened between academics and practitioners. Accepting the premise that there is a gap between academics and practitioners I considered the means to create a bridge for theoretical perspectives to enter practice, … Read More “Networked R&D” »
There have been many attempts to pin down what Public Diplomacy is about, and as I’m currently finishing editing The Trials of Public Diplomacy, this has been at the forefront of my mind. Rather than seeking another definition to encapsulate (or exclude) certain actors, methodologies, or bureaucracies, I’ve been seeking to think about what PD … Read More “Public Diplomacy is Changing the Odds” »
Like a marathon runner turning on to the Mall in London, the US election campaign has nearly reached the finish. As in 2004 , this election cycle has demonstrated the growing importance of online engagement and highlights the potential for PD organisations seeking to target the US, as more key influencers emerge and engage on … Read More “Engaging America Online” »
Today when funds in many countries are being restricted or greater impact demanded from the same level of funding, partnerships are seen as one way of responding to the escalating demands on Public Diplomacy. However, how far can a partnership go, and what is the ultimate demonstration of success? The example of the British Council … Read More “Partnership or enduring relationships, what's the most that can be expected?” »
James Glassman has been in the UK for the last couple of days, and along with marking 9/11 he has been celebrating the 60th Anniversary of the Fulbright Programme at Downing Street, speaking at Chatham House and appearing on the Today Programme. Whilst his view of the rhetoric in the years immediately after 9/11 is … Read More “Glassman in the UK” »
The many different approaches to communication can both compete with and enrich other areas of communication. The combination of communication and development work, as organisations such as PANOS have done, demonstrates much from which others can learn. Equally the experience of health promotion over the years provides useful insight. To reiterate, while many may practitioners … Read More “KAP Gap” »
James Glassman’s first speech on his vision for Public Diplomacy, hosted at the Council for Foreign Relations, provides an interesting view of the tensions that arise when the US perspective on Public Diplomacy is articulated. To be fair to Glassman, the tensions he faces are not unique to the US. They are problematic for any … Read More “Is there a glass ceiling in “network engagementâ€?” »
A key part of the Dispersed Networks project is considering them as networks of influence – When engaged in any form of international communication, public diplomacy, cultural relations, or whatever other label practitioners or theorists wish to put on the work, the aim of the activity is not just changing people’s perceptions, but rather influencing … Read More “A short note on influence” »