Came across this provocative analysis of British foreign policy and instruments such as The British Council. It suggests, amidst other media comment that “what British still has in spades is cultural powerâ€, that: The Council’s purpose is not to extend soft power; it is to build trust, engagement, and the genuine exchange of ideas. The alternative … Read More “Folly of soft power?” »
There have been many attempts to pin down what Public Diplomacy is about, and as I’m currently finishing editing The Trials of Public Diplomacy, this has been at the forefront of my mind. Rather than seeking another definition to encapsulate (or exclude) certain actors, methodologies, or bureaucracies, I’ve been seeking to think about what PD … Read More “Public Diplomacy is Changing the Odds” »
Like a marathon runner turning on to the Mall in London, the US election campaign has nearly reached the finish. As in 2004 , this election cycle has demonstrated the growing importance of online engagement and highlights the potential for PD organisations seeking to target the US, as more key influencers emerge and engage on … Read More “Engaging America Online” »
John Worne‘s International Relations Positioning Spectrum (IRPS), and Nick Cull‘s response provide interesting perspectives on the Cultural Relations / Public Diplomacy ‘divide’ and how work in the field is to be articulated. The IRPS appears a useful tool at the national level to help mediate in interdepartmental turf wars. However, the IRPS contains national peculiarities, … Read More “THE SPECTRUM OF SPECTRUMS: A REVIEW OF THE INTERNATIONAL RELATIONS POSITIONING SPECTRUM” »
Today when funds in many countries are being restricted or greater impact demanded from the same level of funding, partnerships are seen as one way of responding to the escalating demands on Public Diplomacy. However, how far can a partnership go, and what is the ultimate demonstration of success? The example of the British Council … Read More “Partnership or enduring relationships, what's the most that can be expected?” »
James Glassman has been in the UK for the last couple of days, and along with marking 9/11 he has been celebrating the 60th Anniversary of the Fulbright Programme at Downing Street, speaking at Chatham House and appearing on the Today Programme. Whilst his view of the rhetoric in the years immediately after 9/11 is … Read More “Glassman in the UK” »
John Brown’s Public Diplomacy press and blog review is back. Version 1 was a valuable resource and so far version 2 looks even better.
One of the obvious divisions within international actors (but particularly countries) conducting public diplomacy is between those that employ staff from the local community and those that ‘import’ staff from their home country. Each approach presents particular opportunities and challenges worth considering. For those that use local staff, one advantage is the ability to communicate … Read More “Conducting PD through national staff or local staff?” »
It is rarely a good idea to mix up an image of your home town with another one of the same name… yet that’s exactly what Birmingham in the UK did… getting an image of Birmingham, Alabama, instead. BBC News covered the Story
The many different approaches to communication can both compete with and enrich other areas of communication. The combination of communication and development work, as organisations such as PANOS have done, demonstrates much from which others can learn. Equally the experience of health promotion over the years provides useful insight. To reiterate, while many may practitioners … Read More “KAP Gap” »