I wrote this article with the COO of InterMedia Susan Gigli. InterMedia has offices in London, Washington DC and after 15 years of working throughout Africa also recently opened a regional office in Nairobi. It appeared in The Channel (Association of International Broadcasters), Issue 2, 2011
Over these 15 years, the need for international broadcasters to engage with audiences has remained unchanged but the rules of engagement are new.  In the article we provide a brief guide for media organizations seeking to embrace new networked media platforms. The 10 rules show how “users behave and cluster with these networks, and how users are shaping their own news and information environments.â€