Came across this provocative analysis of British foreign policy and instruments such as The British Council. It suggests, amidst other media comment that “what British still has in spades is cultural powerâ€, that:
The Council’s purpose is not to extend soft power; it is to build trust, engagement, and the genuine exchange of ideas. The alternative course of action would be to drop the emphasis on genuine engagement, a partnership of equals, and mutual benefit in favour of programmes “to make others follow your willâ€. (11th December)
While I’m working on a network mapping post, thought I’d follow up the previous post with a useful link on fostering sustainable behavior, from the guys that wrote the book on the subject.