Author: Wandren

Mapping the Question: what does it mean if the demographic of two-thirds of your audience is not your target demographic?

Posted on By Wandren 3 Comments on Mapping the Question: what does it mean if the demographic of two-thirds of your audience is not your target demographic?
Data mapping, Dispersed Networks, Network analysis, networks, Public Diplomacy

Matt Armstrong posed this question on Mountainrunner. The coding of the data he had gathered was crowdsourced via twitter. This has allowed him to run an analysis of the global audience of a government initiative run on a social media application. The result of his analysis demonstrates that 67% – 70% of the audience is … Read More “Mapping the Question: what does it mean if the demographic of two-thirds of your audience is not your target demographic?” »

#g2g

Posted on By Wandren 1 Comment on #g2g
Data mapping, Dispersed Networks, Habits of engagement, Network analysis, networks, online, Public Diplomacy

The evaluation of Government 2.0 initiatives using a network analysis approach, has demonstrated the importance of understanding the type of the network which is being engaged through social media. The value of consciously considering whether the initiative will be centralised around Government or dispersed throughout society should not be overlooked. This may unlock the potential … Read More “#g2g” »

Networked R&D

Posted on By Wandren
'Listening', Network analysis, networks, Public Diplomacy

The ISA panel session; Bridging the gap between theory and practice in Public Diplomacy provided a useful opportunity to discuss how links could be strengthened between academics and practitioners. Accepting the premise that there is a gap between academics and practitioners I considered the means to create a bridge for theoretical perspectives to enter practice, … Read More “Networked R&D” »

To tweet or not to tweet, what is the question?

Posted on By Wandren 1 Comment on To tweet or not to tweet, what is the question?
Open source, Options for Influence, Public Diplomacy, Virtual Communities

New tech is changing the face of engaging with foreign populations, whether you’d like to call it PD 2.0 or not. Craig Hayden‘s post on CPD blog raises some important questions in this area and one of the key questions for different organisations will be through which of the spaces, platforms or technologies should they … Read More “To tweet or not to tweet, what is the question?” »

Folly of soft power?

Posted on By Wandren
Cultural Relations, Public Diplomacy

Came across this provocative analysis of British foreign policy and instruments such as The British Council. It suggests, amidst other media comment that “what British still has in spades is cultural power”, that: The Council’s purpose is not to extend soft power; it is to build trust, engagement, and the genuine exchange of ideas. The alternative … Read More “Folly of soft power?” »

Public Diplomacy is Changing the Odds

Posted on By Wandren 1 Comment on Public Diplomacy is Changing the Odds
'Listening', networks, Public Diplomacy

There have been many attempts to pin down what Public Diplomacy is about, and as I’m currently finishing editing The Trials of Public Diplomacy, this has been at the forefront of my mind. Rather than seeking another definition to encapsulate (or exclude) certain actors, methodologies, or bureaucracies, I’ve been seeking to think about what PD … Read More “Public Diplomacy is Changing the Odds” »

THE SPECTRUM OF SPECTRUMS: A REVIEW OF THE INTERNATIONAL RELATIONS POSITIONING SPECTRUM

Posted on By Wandren
Options for Influence, Public Diplomacy

John Worne‘s International Relations Positioning Spectrum (IRPS), and Nick Cull‘s response provide interesting perspectives on the Cultural Relations / Public Diplomacy ‘divide’ and how work in the field is to be articulated. The IRPS appears a useful tool at the national level to help mediate in interdepartmental turf wars. However, the IRPS contains national peculiarities, … Read More “THE SPECTRUM OF SPECTRUMS: A REVIEW OF THE INTERNATIONAL RELATIONS POSITIONING SPECTRUM” »

Partnership or enduring relationships, what's the most that can be expected?

Posted on By Wandren
Dispersed Networks, networks, Public Diplomacy

Today when funds in many countries are being restricted or greater impact demanded from the same level of funding, partnerships are seen as one way of responding to the escalating demands on Public Diplomacy. However, how far can a partnership go, and what is the ultimate demonstration of success? The example of the British Council … Read More “Partnership or enduring relationships, what's the most that can be expected?” »

Glassman in the UK

Posted on By Wandren 1 Comment on Glassman in the UK
Dispersed Networks, networks, Public Diplomacy, Virtual Communities

James Glassman has been in the UK for the last couple of days, and along with marking 9/11 he has been celebrating the 60th Anniversary of the Fulbright Programme at Downing Street, speaking at Chatham House and appearing on the Today Programme. Whilst his view of the rhetoric in the years immediately after 9/11 is … Read More “Glassman in the UK” »